OUR TEAM

Phil Baker

Associate Asset Finance Director

Phil has over 35 years of experience in the finance industry—working in both corporate banks and for the past few years as an Asset Finance Specialist broker—

Phil recognises how effective asset finance can be for businesses looking to grow and manage cash flow. Whether you’re purchasing new machinery, upgrading equipment, or expanding your fleet, asset finance offers businesses a way to unlock capital without depleting cash reserves.

Phil’s aim is to share what he has learned over the years and provide practical advice on how businesses can use asset finance to achieve their goals.

“In my experience, one of the most powerful benefits of asset finance is that it allows businesses to acquire the assets they need without draining cash reserves. Many companies, especially in manufacturing or logistics, rely on expensive equipment to operate, but buying these assets outright can strain cash flow. With asset finance, businesses can spread the cost over time, ensuring they have the liquidity to cover operational expenses and invest in other areas”.

Outside Phil’s professional life, he stays active with a variety of hobbies—football coaching, fishing, golf, and spending quality time with his family. These activities are more than just pastimes—they play a big part in shaping his approach to both life and business. Whether it’s coaching the next generation of football players, practicing patience on a fishing trip, or focusing on precision in golf, these hobbies have taught him invaluable lessons that he applies in every day working life.